Specialist wins Peugeot mag contract

Specialist, the Bristol-based customer publishing agency, has won the contract to publish several of Peugeot's print customer magazines and e-magazines.

Specialist has been reappointed to handle the brief for the print magazine Rapport, after winning a competitive pitch against two undisclosed agencies.

The brief also includes publishing duties for Peugeot's e-magazines - Instant Rapport and Peugeot Life - along with Fleet Forum, its printed magazine for Peugeot fleet car operators.

The 60-page magazine Peugeot Rapport, which has a distribution of about 200,000 copies, is circulated to new owners of Peugeot cars and is undergoing a design overhaul, including a new logo.

The makeover of the magazine, which is edited by Karen Ellison, comes ahead of the launch of the new Peugeot 308 model.

Rapport, published three times a year, is mailed to people who have owned a Peugeot car for less than five years.

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