The first limited-time offer included 25 per cent off champagne and chocolates, or 50 per cent off magazine subscriptions. In February, members will be able to buy a VIP package to Cheltenham races.
The loyalty programme has been revamped following the relaunch of the consumer scheme last October. The scheme carries more products for points to be redeemed against.
The Nectar programme was sold to Canadian rival Aeroplan in December.