The activity, consisting of TV, radio, national press and digital will support the re-launch of its entire own-label range, covering ‘extra value', ‘standard' and ‘our very own'. This covers 900 lines, of which 150 products are new and improved.
The campaign aims to communicate quality, breadth of range, a clear value message and convenience. As part of the re-launch retailers will be provided with sampling kits to run in-store promotions.
Susan Darbyshire, brand director at Spar said: ‘We are targeting meal occasions as the opportunity to draw new customers into Spar stores and get existing customers to spend more.'
In the UK, Spar has around 2,600 stores which serve an estimated 12 million customers each week. Earlier this year Spar purchased 11 former Somerfield stores, which became available after the Co-operative Group's acquisition of the latter last year. Spar plans to convert the stores into its Eurospar format, which is bigger than that used for its traditional convenience stores in the UK.
Grocery Food
SPAR mounts first major campaign for own-label range
LONDON - Spar UK is mounting a major £5m advertising campaign to promote its own-label products for the first time.
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