The drink, which has a 5% ABV, will be available in supermarkets and off licenses in both single and four-packs of 250ml cans from 1 June.
It will be supported by promotional activity in the major multiples. As part of a direct campaign, a message with a coupon attached will be sent out to the Southern Comfort loyalty database. Experiential activity will be held at the Rock Ness festival in Inverness.
Lois Ireson, brand manager for Southern Comfort UK and South Africa, said: ‘The launch of Southern Comfort, Lemonade & Lime strengthens our presence in the off-trade during the key summer selling period when socialising is at its peak.'
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