Soren Hagh
Heineken
Executive director of global marketing
Heineken was the talk of Cannes this year, picking up Creative Marketer of the Year again – only the second brand to receive this honour twice. Hagh’s input was crucial to the win, with his commitment to creating an agile and creative culture: "We have made significant changes over the past year. That may be surprising, because we are doing well, but we operate in a fast-changing world. The adjustments are intended to create an organisation that will allow us to win in the future."