The launch, on 27 October, is part of Sony's strategy of broadening its appeal to women. A disc featuring Pink music videos, footage of her latest UK tour, interviews and an exclusive track will be included in the package.
Additional content will be available when purchasers of the console register it online.
The original black PSP was launched last September, while a ceramic-white variant was rolled out in May. More than 4.5m of the consoles have been sold across Europe since its launch. The Pink PSP will retail at 拢169.
According to a spokesman, Sony will be placing greater emphasis on tie-ups with celebrities in the future.
Last week the company announced that it would be introducing a limited-edition pink variant of its PlayStation 2 console in November (Marketing, 23 August). It said the launch illustrated that PlayStation 2 has expanded the market for games consoles beyond teenage and 20-something males.
Sony has come under fire recently after Kaz Hirai, president of Sony Computer Entertainment America, admitted that production of its next-generation console, PlayStation 3, had yet to begin. The console is due to roll out in November, and the launch has been delayed once already. However, Sony insists it remains on schedule.
TBWA\London, which handles PlayStation's UK advertising, is working on a pre-launch campaign for the PlayStation 3, which is set to break in October.
An ongoing pitch for the brand's direct mail business has been delayed. Claydon Heeley is the incumbent.
Manning Gottlieb OMD handles PlayStation's media account.
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