Sony, which intends to consolidate its PlayStation business across 12 markets into one network, shortlisted the agencies following pitches that involved other networks including MPG, Starcom MediaVest Group and Vizeum.
A decision on the review, which is being co-ordinated through Billetts, is expected in May and the appointed agency will handle the business in 12 markets, including the UK, Germany, France, Spain, Italy, Australia and New Zealand.
PlayStation’s £14 million UK media account is currently held by Manning Gottlieb OMD.
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