Sony Pictures is using Spotify's playlist function to run a competition promoting the upcoming DVD release of Nick and Norah's Infinite Playlist - a first for the music site.
An ad campaign, which broke yesterday (Tuesday), will target Spotify's predominantly 15- to 34-year-old user group and display ads driving them to the music-driven comedy film's microsite.
Visitors to the site will be invited to supply their personal playlist, including one song from the movie's soundtrack. Entrants could win tickets for this September's Bestival music festival on the Isle of Wight.
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