LONDON - Sony UK is launching a TV ad campaign for its consumer electronics goods available in its Sony Centres in the build up to Christmas.
The ad, created by TBWA London, carries the new global strapline ‘make.believe'.
Shot in Prague, the ad shows a boy sat in a dull, empty room. The boy presses a red button marked Sony ‘make.believe' at which point the room burst to life.
The campaign follows the brand's recent TV trade-in campaign featuring wrinkly rocker Alice Cooper.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
