The campaign launches tomorrow (9 October) and will run for the next month. It will combine a series of integrated advertorials on and offline across IPC Ignite's Nuts and NME magazines in a bid to target its core male audience.
The film follows Woody Harrelson and a crew of humans battling for survival in a world overrun by zombies.
The campaign will also include a Zombie destruction game that will be available on , as well as on the publishers' websites, in a bid to raise awareness.
It was developed by Sony Pictures exhibitor relations and media promotions manager Peter Staines, Manning Gottlieb OMD account manager Nisha Prasad and IPC Ignite Sponsorship and Brand Solutions group head Anna Vercoe.
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