Sony Computer Entertainment Europe has hired digital agency Framfab to handle the pan-European digital marketing for the launch of its first handheld gaming device, the PlayStation Portable.
Framfab has been tasked with developing an online campaign, as well as the official website, which will run across 22 European countries in 10 languages.
The centralised advertising strategy is unusual for Sony, which has traditionally run market-specific campaigns, using agencies from local countries.
Rival Nintendo is plotting a 拢24m pan-European campaign to back the launch of the DS, its latest handheld console, which launches in March.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to 北京赛车pk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)