A nationwide tour showcasing the latest Sony products kicked off at last month's Smart Show at the NEC.
The 2003 Sony Jaminator tour has been put together by event production agency EMS Worldwide. A 40-foot mobile unit housing more than 190 Sony products is being taken on the road to 30 events until November.
"We are doing everything from booking the sites, working with Sony dealers on site-specific promotions and handling the logistical element, which is a huge part of a tour of this size," said EMS Worldwide director David Beeching.
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