Sony Ericsson gives mums flowers in handset promotion

LONDON - Sony Ericsson and The Carphone Warehouse took to the streets of London this week, treating mums to free flowers to promote the Sony Ericsson W595 Sakura handset as an alternative gift for Mother's Day.

Sony Ericsson Mother's Day promotion
Sony Ericsson Mother's Day promotion

As part of the campaign, Sony Ericsson has partnered with Carly Rogers, a specialist in the field of floriography, to put together a list of the top ten flowers to go for on Mother's Day and the ten to avoid.

Rogers has set up floral installations in The Carphone Warehouse stores across London this week to give them advice about floral gifts for Mother's Day.

Flowers to avoid include Narcissus, which represent egotism and selfishness, and Hellebore which mean scandal.

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