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MediaWeek

April 04, 2002

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1 minute

Sony down to three in media review

Sony Europe has honed its shortlist to a final three for its pan-European media review.

The three agency networks pitching for the consolidated business, thought to be worth £200m, are believed to be Omnicom's OMD, WPP's MindShare and Publicis' Zenith Media. Starcom Motive, Mediaedge:CIA and Optimedia are said to have made up the list for the initial pitch, which took place in Berlin late last month.

A spokeswoman for Sony Europe said: "We are down to a shortlist of three, but I cannot comment on which agencies these are. The media review process is now on-going, but there is no set timeframe in place to make a final decision."

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