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Sony has launched a print campaign, created by Fallon, to dramatise how small its new Cyber Shot T7 camera is -- under 1cm thick. There are four executions: the camera appearing from a toaster; out of a handbag; from a postbox; and out of the back pocket of a pair of jeans. The campaign will run in the UK and across Europe on airport six-sheet sites and in style magazines and weekend supplements.