The spot is billed as the most ambitious piece of stop-motion animation ever undertaken. Shot over three weeks in New York, the ad will employ 40 animators and use 2.5 tonnes of modelling clay to create the effect of rabbits of varying sizes hopping through the city.
The Gorgeous director Frank Budgen shot the ad, which was written and art directed by the Fallon creative director, Juan Cabral.
The ad is the last to be signed off by the Sony marketing director, David Patton, who joins Grey London as its chief executive next month.
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