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The Bravia Experience will tour retail locations around the UK and will target older consumers, married couples and young females.

The activity, created by Iris Experience, consists of a stand split into four colour zones, representing the four Bravia models. Each is defined by a Playdoh character - the bunnies from the TV ads, an octopus, a whale and a starfish.

Consumers purchasing a Bravia with a screen bigger than 40 inches will be given a free PSP hand-held games console.