Sony BMG Music Entertainment has hired Duncan Bird, former managing director of Soul Advertising, in the new role of vice-president of brand partnerships.
Bird, who will report to Clive Rich, senior vice-president of Sony BMG's futures division, will work as a middleman between the company's artists and brands.
Sony BMG's stable of artists includes Bob Dylan and Will Young. It also owns TV talent show The X Factor.
The company is looking to grow its revenue beyond traditional record sales by encouraging brands to tie up with its artists and music.
Before launching Soul, now called Nitro, Bird was group business director at Bartle Bogle Hegarty.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
