A perfect execution of the now tried and tested marketing strategy of spoofing all things Apple.
References to operating systems, dual cores, docking systems and working perfectly in direct sunlight are a nice pastiche of modern society’s obsession with smartphones.
Company: Carlsberg
Brand: Somersby
Client: Richard Barnes, senior group brand manager at Carlsberg UK
Agency: Fold7
Creatives: Rob Porteous and Dave Askwith
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