Vibrandt has devised the name and packaging design for Dios de Sol, four Argentinian wines launching this month, and Caballito, six Chilean wines that will roll out in early 2007.
The design uses bright colours and a sunshine motif to promote the region's warmth. The labels on the more expensive wines feature a subtler sun motif.
Somerfield said own-label wines are viewed as the "poor relation" of branded wines.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
