Solidarité Sida (AIDS Solidarity) 'clocks' by Euro RSCG France
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Advertiser
Solidarité SIDA -
Agency
BETC Euro RSCG -
Sector
Government / Non-profit and Charities
Euro RSCG France has teamed up with artist Nadine Grenier to launch this outdoor campaign to raise awareness of the rising numbers of AIDS-related deaths in Africa.
The outdoor installation features a series of clocks whose hands align at various points in the day to reveal a message: "Every 12 hours in Africa, over 2,000 people die from AIDS because they have no access to care".