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M&C Saatchi has created a campaign, supported by the Mayor of London's office, Westminster Council and The Soho Society, to promote Soho's independent businesses.

A suite of fly posters will appear in various London locations, supported by a GoGoSoho.co.uk microsite with content showcasing businesses including Ronnie Scott's, John Snow and Bar Italia.

The campaign also takes in social media, influencer activity and performance media.