It is part of wider measures being taken by the European soft drinks industry body Unesda, including promoting healthier diets and giving more choice in the drinks sold in secondary schools, such as water and fruit juice.
In November 2003, Coca-Cola said it was to end advertising to under 12s and to remove advertising from vending machines in secondary schools -- it has no vending machines in primary schools in the UK.
The new moves go further in removing all sales from primary schools, unless invited to by education authorities. Vending machines in secondary schools are to carry ads for healthy living and more low-calorie drinks.
There are also plans to make cans and cartons smaller because the present cans of fizzy drinks contain an average 10 teaspoons of sugar. Health professionals are convinced that this is a major factor in the growing level of obesity in the UK, where 1m children are classified as being obese.
北京赛车pk10ers will continue to argue that the ban does not go far enough, because it allows soft-drink makers to continue in other methods of marketing, such as celebrity endorsements and tie-ins with popular kids' characters.
There is also criticism of the move being self-serving, because there is already a ban on marketing soft drinks in schools starting in September, according to the Department of Education.
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