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Sofaworks has released the third TV ad in its £5 million relaunch campaign since rebranding from CSL. TBWA\Manchester created the spot, which features a sloth called Neil who lounges about on a sofa. The sloth represents Sofaworks’ laid-back attitude and rejection of hard-sell tactics. The work was written by Ben Phillips, art directed by Gary Hulme and directed by Chris Cottam through Chief Productions.