Snog opens psychedelic pop-up bus at Southbank Centre

Frozen yogurt company Snog has branded a 524 Routemaster bus as part of the Southbank Centre's Festival of Love in London.

The Snog bus will depart in November
The Snog bus will depart in November

The stationed bus will be in place at its riverside location until November, with plans to return to the Southbank Centre every summer indefinitely.

Guests can create their bespoke pot of 'fro-yo' on the first deck with a range of toppings, before heading to the upper deck to eat.

The seating area has been designed to evoke ‘the feel of an endless summer’, with vibrant, psychedelic décor including interactive light installation, Light Up London.

Depictions of Kew Gardens’ lawns have been laid out on the floor, while guests can dine on bespoke furniture from designers Carrara, Anderssen & Voll and Marcel-Wanders. The roof of the bus can also be raised through a specially-engineered hydraulic system.

The pop-up’s pink design aligns with both Snog’s branded colours and those of , which runs until 31 August at the venue. The festival is an exploration of human relationships and includes a number of free performances, poetry readings and speaker events.

Highlights include the Big Wedding Weekend, which will invite same-sex couples to wed together at Royal Festival Hall.

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