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Snapple is trying to make a comeback in the UK, with a regional

sampling and radio campaign.

Brand owner Quaker Beverages cut back marketing staff and confined the

drink to selected areas of London at the end of 1996, following

disappointing sales figures.

Triarc, Snapple’s new owner, is determined to make the brand as popular

here as it is in the US.

’Despite what can only be described as a ’turbulent’ couple of years for

the brand, Snapple is back on its feet. We aim to increase distribution

through trade incentives and are looking to increase volume by 25% in

1998,’ said Triarc chairman John Carson.

The sampling and radio campaign through Heart FM and ScotFM breaks in

London and Scotland in the summer.

’Once the distribution is in place, we will look to a national roll-out

and advertising campaign, possibly by the end of the year,’ said Carson.