Smooth FM picks Prever for London breakfast slot

David Prever has been appointed as the new host of 102.2 Smooth FM’s flagship morning show in London, as the fierce battle for London’s breakfast audience continues.

Smooth FM picks Prever for London breakfast slot

During a 20-year radio career Prever has won four Sony Radio Awards and was one of the voices that launched Heart 106.2.

Prever will take up his new position with the Guardian Media Group-owned Smooth FM in the 6-10am slot on Monday 21 November.

He joins the station from his afternoon show on LBC 97.3FM, where he has been for the last three years.

He will replace Jon Scragg, who is leaving after eight years with the station and its predecessor Jazz FM.

John Simons, group programme director, GMG Radio, said: "David is a perfect fit for our audience.

"He is well known – and qualified to talk about life – in London and will provide us with a definitive edge as the station strives to grow its audience to help it achieve its goal of becoming a top five London station."

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content