The publicly funded body Smokefree South West has released an ad urging people to stop smoking for the sake of their families. Bray Leino created the spot, which shows the empty living room of a smoker as relatives leave messages on his answering machine, highlighting all the family moments that could be jeopardised by smoking. The work was written by Hywel Thomas, art directed by James Garside and directed by Dominic O’Riordan through Mission Studios.
Government / Non-Profit
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