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Human stories illustrate the amount of energy that can be saved with a smart meter in Smart Energy GB's campaign.

This oddball ad by Abbott Mead Vickers BBDO opens with a young woman called Saskia who is passionate about sewing. After getting a smart meter, she saves energy and channels it instead into her passion, transforming her flat, boyfriend and cat with her creations. The work was written by Augustine Cerf, art directed by Lauren Peters and directed by Sam Hibbard through Somesuch.