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Sloggi's latest campaign for the Wow bra plays on the brand's reputation for providing "true comfort" in the bodywear category.

The TV campaign stars actress/model Jade Hénot persuading people, including writer/director Brendan McNamee, to "try my bra".

The film is being supported by in-store activation, OOH, digital and social. Sloggi has also teamed up with Vice magazine to run an accompanying influencer marketing campaign.