Based in Dubai, the office will be led by general manager Alexis Sworder who has more than 11 years of event marketing experience in the UK and UAE.
Nic Cooper, CEO said: "Alexis brings a wealth of experience and ability to Sledge in an area of great growth and emphasis for us. The Middle East is an exciting territory– and has attracted some key future events such as the World Cup 2022 and the World Expo 2020.
"Our strength lies in delivering really large scale, complex events and this region offers exciting opportunities for us to grow the Sledge client base and deliver some truly world class events."
recently won a three-way pitch to work for Falcon & Associates on the second Dubai Week in China, a project that Sledge led in 2015, and created the opening and closing ceremonies surrounding the Dubai World Cup.
Its managing director,
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