Sledge to create pop up café for Innocent

Agency Sledge has been appointed to create a pop up café for smoothie brand Innocent as part of its five-a-day campaign.

Sledge to create pop up café for Innocent
Sledge to create pop up café for Innocent

The ‘5 for 5’ café, which opens this Friday (1 October), will take over The Tramshed in Shoreditch for a limited period, with three sittings a day for lunch and dinner.

The venue will be transformed into a communal dining room with Innocent touches, such as a bespoke lettuce trellis and mini herb gardens.

Acoustic musicians will provide background entertainment in the evenings, while celebrity chef Gizzi Erskine will create a lunch and dinner menu over two weekends in October (1-3 and 5-8).

Diners will be able to choose their 5-a-day from a blackboard of starters, main courses and puddings.

For those that don’t have time to sit down there will be a ‘5 for 5 takeaway’ offer.

There will also be innocent drinks on sale, as well as a BYO policy for those who want a glass of wine with their meal.

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