Sleazenation has "pushed the boundries between editorial and
advertising" by creating a lenticular front cover for Absolut Vodka.
The October issue of the super cool style magazine features a model and
the strapline "Absolute Sell Out."
When the cover is viewed from a different angle, items of clothing with
prices appear alongside the model and the 'e' of Absolute turns
yellow.
The back cover of the issue - which hit newsstands last Friday - is also
a lenticular image, this time featuring the iconic Absolut Vodka
bottle.
The cover complements the theme of the October issue, which features
articles about "the blurring line between advertising and art."
Anthony Swede, an account manager for Manning Gottlieb Media, approached
Miles Dunbar, senior sales executive at Sleazenation, with the
innovative idea.
Dunbar said: "We are always trying to come up with interesting ideas and
Absolut has a history of sponsoring art events. They've been booking
display advertising with us for a while but by doing this they break the
taboo of advertising on a magazine's front cover."
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