The Premier League has come to a swift decision after the deadline for the first round of bids passed yesterday.
The League has now invited fresh bids for the remaining three packages in a second round, but said it would make no further comment until the conclusion of that round.
It is keeping under wraps details of which packages Sky has won, and which ones are still up for grabs. Two of the packages are more attractive than the rest as they feature more games from the big clubs, such as Chelsea, Manchester United and Liverpool.
The bidders are believed to include Sky, cable giant NTL, Irish broadcaster Setanta Sports, ITV, Channel 4 and Five.
The result leaves NTL in with a chance of grabbing three packages, which would give it its best chance of stealing subscribers from its rival pay-TV operator.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .