LONDON - Sky Sports magazine has announced its first major sponsorship, with JJB Sports.
The retail giant has secured commercial exclusivity on the Sky Sports pre-season football supplement, to be published in August.
Mark Hanrahan, commercial director of Sky Sports magazine, which is published by Haymarket Network, the publisher of Media Week, said the deal was "proof that budgets need not automatically migrate from off to online to reach a number of engaged consumers".
Sky Sports magazine launched in January 2007 and circulates to 5.1million Sky Sports subscribers each month.
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