The show, produced by Fremantle's Talkback Thames, the company behind 'Pop Idol' and 'Da Ali G Show', will air on a primetime Sky One slot next year.
Last year, contestants from 'There's Something about Miriam' filed a lawsuit against Sky for misleading them when they attempted to win the heart of a beautiful woman, Miriam, who turned out to be a pre-op transsexual.
The suit was eventually dropped after the bachelors agreed to an out-of-court settlement of £125,000.
Last week, it was announced that former model Ivana Trump is to star in a similar reality TV show for Fox TV, where she helps mature women find romance with a younger man in 'Ivana Man'.
Fremantle International Distribution is hoping to sell the 'The Real Mrs Robinson' format to other networks.
The indie is also behind Channel 4 gameshow 'Distraction', which is presented by comedian Jimmy Carr.
Fremantle has sold 'Distraction' to the US, where it will make a version for US cable channel Comedy Central, which will also be presented by Carr.
"I literally can't believe my luck -- torturing Americans should not only be easy, but a pleasure," Carr said.
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