Independent computer training company Computeach's sponsorship includes Sky Sports' coverage of the C&G Trophy, the West Indies clashes against South Africa and Pakistan, the Frizzell County Championship, under-19 England matches and Sky Sports' cricket magazine show 'Extra Cover'.
Computeach originally signed up as the official broadcast sponsor of Channel 4 cricket matches in 2004, which were then lost to Sky Sports following an aggressive and lengthy pitch process, in which Sky reportedly paid £220m for the four-year rights.
Channel 4 was left with nothing after the England & Wales Cricket Board rejected its joint bid with Sky.
Computeach will feature on opening and closing credits, branded break bumpers and over break logos during a live match and when returning from an over break.
Computeachs' sponsorship of key summer cricket matches completes the line-up of cricket sponsors on Sky Sports for the first time.
In addition, NatWest is sponsoring the NatWest Series, Challenge, International Twenty20 Cup and women's internationals.
Spitfire Bitter is sponsoring Sky's live Npower Test match plus all Npower primetime Test highlights including this summer's Ashes.
Totesport is sponsor of Totesport League one-day matches throughout the summer and Stan James has agreed to sponsor Twenty20 Cup matches and Twenty20 finals day.
David Shore, sports marketing controller for Sky Sports, said: "Computeach are joining a stable of sponsors that any sports broadcaster would be proud of."
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