LONDON - Sky Networks has hired BBC marketer Naomi Gibney as director of marketing and communications.
Gibney leaves her role at the BBC tomorrow after seven years. Having joined in 2002 following the launch of CBBC and CBeebies, Gibney took over responsibility for BBC One and BBC Fiction in 2006.
She was responsible for the BBC One rebrand in October 2006. A year later she became head of marketing and pictures, BBC Vision and BBC Films.
Gibney will be replaced at the BBC by Nicky Douglas who has been named as new director of marketing, MC&A, BBC Vision.
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