A reskinned microsite, developed by Sky Media, will launch today (Monday) ahead of the film's premier on 3 July, as part of the deal brokered by Vizeum.
The site, available on Skymovies.com, will feature dedicated areas for editorial, exclusive trailers, biographies and competitions.
In addition to the dedicated microsite, the campaign will feature a Sky.com homepage takeover, plus links on other relevant areas of Sky's portal, including the Sky Showbiz and Sky Entertainment websites. Sky.com will also offer visitors an opportunity to purchase tickets via Sky's cinema-finder service.
Ice Age: Dawn of the Dinosaurs is the latest animated film featuring the "sub-zero heroes" from the worldwide blockbusters Ice Age and Ice Age: The Meltdown.
Sky Digital Media represents more than 180 websites, including Sky's own sites and portals, along with third parties such as Sony BMG and the Football League.
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