Faze TV will feature fashion, clubbing, travel, community and health issues. There will also be various cult and comedy series as well as late-night adult programming.
The channel is being launched by former programming managing director of Sky Italia Bouchier, who left to start up Faze.
Bouchier said a gay channel was "long overdue in Britain" and that he was disappointed that positive images of gays are still missing from TV.
"The channel is gay-owned and run and will reflect how 'real' gay men live in Britain today," he said.
Faze TV will launch on Sky Digital from September 1 and will be supported by a marketing campaign at this summers' gay pride festivals.
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