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Sky is launching a fun, uplifting 60-second spot created by WCRS, marking its first brand campaign in three years.

The campaign will back a number of Sky propositions including its commitment to becoming greener, movies that are uninterrupted by ads, and the Sky+ service.

The ad is set in an animated, idyllic version of the English countryside, and features a character called Cool Cat. It features the song 'Joy to the World' by Three Dog Night.