In his new role, Matchett will have responsibility for the marketing of Sky’s film proposition, including Sky Movies and Sky Box Office.
He will manage relationships with relevant media and creative agencies, and all above and below-the-line activity.
Matchett will report to Naomi Gibney, director of marketing and communications at BSkyB, who joined earlier this year from the BBC, where she was marketing director for BBC Vision.
Matchett brings 10 years of broadcast marketing experience to the role, most recently as a broadcast and internet marketing consultant.
His previous experience also includes stints at Flextech, Bravo and Trouble, UKTV, UK Gold and UK Play and Sit-Up TV where he was broadcast and marketing director.
It was announced in January that to the new role of head of marketing at The Times, reporting to Alex Lewis, marketing director at Times Newspapers.
Gilshan’s appointment followed the departure of , head of brand marketing at News International, who joined Virgin Media in the same month.
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