The print work, which breaks this week, is aimed at a broad business market and highlights the commercial benefits that driving a Skoda can bring because of what the car says about the driver's business sense.
Each of the four executions picks out a different advantage, ranging from the positive impact made when arriving in a Skoda at a client's office to the impression conveyed by having a fleet of Skodas in the company car park.
In one of the ads, which is entitled "company ethos", a Skoda Octavia is pictured in a car park against a headline that reads: "Your car should be a reflection of your company's ethos, not its fee."
Another of the ads carries the headline: "It says more about your company than any PowerPoint presentation ever will."
Media was planned and bought by MediaCom. The executions will run in a variety of business and fleet titles, including Fleet News, MT, Financial Director and HR Magazine, until the middle of November.
The ads were written by Andy Johns and Simon Roseblade and were art directed by John Cross and Glenn Gibbins.
The campaign is being unveiled to coincide with the launch of the new Octavia model.
Phillip Dowgierd, the account director on Skoda at Fallon, said: "These ads reflect the next stage of the Skoda strategy: to be more upfront and challenging in our communications."
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