Skandia 'Team GBR' by St. Luke's
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Advertiser
Skandia -
Agency
St Luke's -
Sector
Financial services and Investments
Skandia has released a film online to leverage its sponsorship of the British sailing team, Skandia Team GBR.
Launched at this year’s Cowes Week regatta, the film appears online as part of a national seeding campaign.
The film captures an Olympic classes 49er race in which a Skandia Team GBR crew wins, and the footage is overlaid with graphics designed to explain the calculations behind the sailors’ decisions.