The building society has approached five undisclosed agencies to organise chemistry meetings. The incumbent agency, MediaCom, has been invited to repitch. The review is being handled by the AAR.
Norwich & Peterborough's advertising account is held by the integrated agency Hicklin Slade & Partners, which won the business in 2006. That relationship is unaffected by the media review.
Late last year, the company launched its first national DRTV ad promoting its mortgages. The 40-second spot, called "don't let it get away", starred 14 members of the building society's staff.
Norwich & Peterborough is the 14th-largest mutual building society in the UK, with assets in excess of £3.6 billion. It has more than 55 branches, mostly in East Anglia, Northamptonshire and Lincolnshire.
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