The new position has been created after a restructure in the company's sales force.
As sales director Lawrence-Jones, who has worked across Haymarket titles including Management Today, ±±¾©Èü³µpk10 and Revolution, will be responsible for the development of relationships with agencies and specialists.
One of his first tasks will be to recruit a sales manager and a sales executive to work across the poster specialists and their agencies.
Richard Camillieri, In Situ Media's managing director, said: "We're delighted to bring someone of Dominic's calibre into the out-of-home industry. He'll bring extensive advertising experience to the role and a passion for quality and service excellence."
Lawrence-Jones said: "The leisure centre media business is entering an exciting period with, among other things, the world's greatest sporting spectacle just around the corner boosting interest in a wide range of sporting activities."
In Situ recently announced plans to spend £250,000 on upgrading its portfolio of panels inside more than 600 leisure centres in the UK.
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