The organiser of this year's inaugural Advertising Festival has confirmed WPP boss Sir Martin Sorrell will make a key-note speech at the three-day event being held at Disneyland Paris in September.
President Carl Tooney said the end to hostilities in Iraq and a decrease in panic over the sars virus in the Far East had also led to other major companies beginning to sign up.
The list of those attending the festival includes agencies OMD Europe, Publicis, Interpublic and J Walter Thompson, alongside clients and media owners such as Adidas, American Express, IBM, BBC, News Corp, Financial Times, FHM and Chrysler.
Tooney said: "What I'm really trying to do is pull people together so that, eventually, this will become the place where they launch major campaigns and sign deals."
The judging panel for the awards ceremony has been boosted with the addition of OMD Europe chairman Vivian Prat to work alongside eight others, including Liz Musch, from Millward Brown France, BBDO Mexico's Carl Jones and David Jobin, from Interbrand Paris.
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