The campaign started with the Simpson鈥檚 appearing on over 4000 six-sheets, including 80% of all six-sheets within seven miles of central London, for 48 hours between posting cycles.
During what OMD is calling a poster 鈥渂litz鈥, 16 different Simpsons characters were used on character-specific panels. This was designed to maximise viewing of multiple executions, according to OMD.
Posterscope created a Vauxhall roundabout blackboard upon which topical creative will be rotated weekly, alongside a cut-out Bart, for the next two months.
Runs of side-by-side 96 sheets were bought in several UK cities including: Birmingham, Glasgow, Liverpool, Bristol, Manchester and Leeds.聽 According to OMD, executions were commissioned to exploit the pixellation creative.
By Amanda Lennon
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