Simple Spotless Skin in music TV sponsorship

Moisturiser brand Simple has teamed up with Bauer Media to promote its new teen skincare range, Simple Spotless Skin, across all the publisher's music TV brands.

Simple Spotless Skin range
Simple Spotless Skin range

The deal gives Simple access to channels including 4Music, Kiss, Smash Hits and The Box, with a series of ads and sponsorship idents.

The campaign kicks off today and with a three-week run of 20-second ads designed to reach secondary school kids before their end-of-term 'proms'.

The ads feature a call-to-action competition, in which children can enter on behalf of their school for a chance to have pop singer Daisy Dares You to sing at their end-of-term party, while runners-up can win iPods.

The second wave of the campaign will kick off in August, when 90-second ads will televise Daisy Dares You's school performance.

All the activity will be supported with 10-second sponsorship idents on each of Bauer's music TV channels.

Alex Pike, Simple's group marketing director, said: "Proms are completely on-trend with teens, and music is the ultimate vehicle to target them with our new Spotless Skin range.

"More than 1.4m 11 to 17 year-olds are currently buying medicated skincare to combat breakouts such as spots and blackheads, something they definitely want to avoid for their prom night."

The partnership was brokered by PHD/Drum, Simple and Bauer Media's TV sales and promotions team.

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