Shreddies

Shreddies "good news channel" by McCann London

July 20, 2015

Shreddies' Nanas, the brand's geriatric mascots, have their own news channel in the latest TV spot for the cereal.

The ad, which was created by McCann London, shows the Nanas presenting different sections of their own news channel. The spot will run on TV, social media and video-on-demand from 21 July.

Credits

Client
Cereal Partners UK
Agency
McCann London
Chief creative officers
Rob Doubal
Laurence Thomson
Creative director
John Hurst
Senior copywriter
Kate Pozzi
Copywriter
Anwar Okasha
Art director
Madina Paulig
Head of art
Michael Thomason
Managing partner
Daniel Taylor
Account director
Laura Weightman
Account manager
Eloise Edington
Planner
Philippa Dunjay
Head of integrated production
Sergio Lopez
Director
Jared Eberhardt
Production company
Partizan
Producer
Claire Hopkins
Post-production
Craft London
The Mill
Media planning
Zenith

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